The Business of Art: How to Sell Your Art and Make a Living as an Artist
Updated: Mar 30
As an artist, it's not only essential to create beautiful and meaningful pieces of art, but it's also crucial to know how to sell your artwork and make a living from your craft. With the rise of online marketplaces and social media platforms, there are more opportunities than ever to sell your art. In this post, I'll discuss the business of art and provide professional artist tips on how to sell your art and make a living as an artist.
Establish Your Brand Identity
Before you start selling your art, it's essential to establish your brand identity. Your brand identity should reflect your artistic style and the message you want to convey through your art. Start by creating a portfolio that showcases your artwork and communicates your style and message. Your portfolio should include high-quality images of your work, a description of your art, and your artist statement. Make sure your website or social media profiles are up-to-date and consistent with your brand identity.
Research Your Market
Once you've established your brand identity, you need to research your market. Who is your target audience, and what kind of art are they interested in? What are the current trends in the art world, and how can you position yourself in the market? Conducting market research can help you understand the demand for your art and develop a pricing strategy.
Pricing Your Artwork
Pricing your artwork can be challenging, especially if you're new to the art world. Consider the time, effort, and materials you've invested in creating your art. Research the prices of similar artwork in the market and compare them to your pricing strategy. Be careful not to undervalue your art, as it can damage your reputation as an artist.
Promote Your Art
Once you've established your brand identity, researched your market, and priced your artwork, it's time to promote your art. Use social media platforms, such as Instagram, Facebook, and Twitter, to showcase your artwork and connect with potential buyers. Join art communities and participate in exhibitions and art fairs to get your art in front of a wider audience. Collaborate with other artists or brands to reach new markets and increase your exposure. With social media, I personally use most of the social media platforms out there and create photos, videos, and written content in order to promote my work as an actress and artist. I do, however, mainly stick to sharing content that I feel is relevant to my work and very little relating to my life outside of the art world.
Sell Your Art
Finally, it's time to sell your art. You can sell your art online through marketplaces such as Etsy, Saatchi Art, or Artsy. You can also sell your art through your website or social media profiles. Don't be afraid to negotiate with potential buyers, but make sure you're clear on the terms of the sale, such as shipping and handling fees. In conclusion, selling your art can be a challenging but rewarding experience. By establishing your brand identity, researching your market, pricing your artwork, promoting your art, and selling your art, you can turn your passion for art into a successful business. Remember to stay true to your artistic vision and keep creating art that inspires you and your audience.